Although I thought the Skol beer commercial was typical for a beer commercial, I loved it. The beginning scene starts out with an establishing shot of an airplane indicating to the viewers that the next scenes shown were acted out in that same airplane. The camera switches to the show the characters’ uncertainty in the airplane as they prepare to skydive. This is a point of view shot of the characters’ fear and hesitation as they stare out the plane’s open door. The next scene is a zoomed in shot of a beer cooler filled with Skol beer. A reaction shot follows showing the five skydivers celebrating, as they feel so relieved that the beer is present. The plane experiences turbulence and the cooler slides out the open door into the open sky. The boys rush to the door and don’t even hesitate before they all jump for the free falling cooler. One by one they grab a hold of the cooler and are screaming and celebrating with joy, only to realize what exactly they had just done. They had jumped with no parachutes. The tag line appears, Skol Beer. One for all. All for one. I thought the commercial was effective because it showed the extreme measures people would take for a good cold Skol.
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